# 品牌識別 Brand Identity

- [標誌 Logo](https://brand.akaric.com/pin-pai-shi-bie-brand-identity/biao-zhi-logo.md): 標誌（logotype）由象徵圖形（Symbol）和文字標誌（Wordmark）所組成，視情況可各自單獨使用。其中象徵圖形為視覺焦點，肩負品牌即時識別的重任。
- [字體 Typography](https://brand.akaric.com/pin-pai-shi-bie-brand-identity/zi-ti-typography.md): 作為致力於友善環境的食品品牌，字體能凸顯文字的性格，而清楚分明的字體應用規範能加強資訊的易讀性，提升閱讀效率。
- [色彩 Colours](https://brand.akaric.com/pin-pai-shi-bie-brand-identity/se-cai-colours.md): 品牌內容產品多元，透過系統性的色彩規範，能幫助大眾建立清晰明確的印象，並在海量的資訊中達到引導作用。
- [插畫 Illustration](https://brand.akaric.com/pin-pai-shi-bie-brand-identity/cha-hua-illustration.md): 插畫是品牌性格的延伸，其中每個細節都暗示著品牌特質，並以較為軟性的方式，將抽象的品牌價值轉化成具象化的圖像。


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