> For the complete documentation index, see [llms.txt](https://brand.akaric.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://brand.akaric.com/pin-pai-ben-zhi-fundamentals/he-xin-xun-xi-messaging.md).

# 核心訊息 Messaging

## 標語 Tagline <a href="#pin-pai-biao-yu-brand-tagline" id="pin-pai-biao-yu-brand-tagline"></a>

> 以終為始 Begin with the end

## 廣告語 Slogan <a href="#pin-pai-biao-yu-brand-tagline" id="pin-pai-biao-yu-brand-tagline"></a>

> 科技造福，止於至善。

## 價值主張 Value Proposition <a href="#pin-pai-biao-yu-brand-tagline" id="pin-pai-biao-yu-brand-tagline"></a>

> 普惠禮儀，促進殯葬文化發展。